Airline Marketing Plan

Executive Summary 1. 0 Executive Summary Puddle Jumpers Airlines, Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Anytown, U. S. A. The gap in the availability of low cost service in and out of the Anytown hub coupled with the demand for passenger travel on selected routes from Anytown indicates that a new entrant airline could be expected to capture a significant portion of current air travel business at that hub. The management of Puddle Jumpers is experienced in airline start-ups. Previously management grew Private Jet Airlines from a single Boeing 727 to a fleet of 16 MD80 series aircraft. Revenues grew to $130 million in a two year period from 1992 through 1993. Our research and projections indicate that air travel to and from Anytown is sufficient to provide a new carrier with revenues of $110 million dollars in its first full year of operations, utilizing six aircraft and selected short-haul routes. These sales figures are based upon load factors of only 55% in year one. Second year revenues are expected to exceed $216 million dollars with additional aircraft and expanded routes. Load factors for year two are 62%. The Puddle Jumpers plan has the potential for a more rapid ramp-up than was the case with Private Jet due to the nature of the routes and the demand for travel currently in the targeted markets served. In short, the frequency of flights needed to serve Puddle Jumperss target market exceeds the demand that dictated Private Jets growth. These sales levels will produce net profit of just over $1 million in the first operational year and $21. 4 million dollars in flight year two. Profits in year one will be 1% of sales and will improve to 10% of sales with the economies gained in year two. The over-all operational long term profit target will be 16% of sales as net profit in years three, four, and five. The companys long term plan is part of the due diligence package. The first operational year is actually fiscal year two in this plan. The first year of formative operations will burn cash until revenue can commence. This is due to the organizational and regulatory obligations of a new air carrier. Investment activity is needed to handle the expenses of this phase of the business. The following chart illustrates the over-all highlights of our business plan over the first three years. Gross Margin here is approximately 87% of sales since the only costs included in this calculation are travel agent commissions, credit card discounts, and federal excise taxes. Travel agent commissions are calculated on 30% of sales even though management feels the actual number will not exceed 10% of sales. NOTE: For display purposes in this sample plan, numerical values in tables and charts are shown in thousands (000s). Highlights 1. 1 Objectives The Company has the following objectives: 1. To obtain required D. O. T. and F. A. A. certifications on or before March 1, 1997. 2. To commence revenue service on or before July 1, 1997. 3. To raise sufficient seed and bridge capital in a timely fashion to financially enable these objectives. 4. To commence operations with two McDonnell-Douglas MD-80 series aircraft in month one, four by end of month four, and six by end of month six. 5. To add one aircraft per month during year two for a total of 18 at year two end. 1. 2 Mission Puddle Jumpers International Airlines, Inc. has a mission to provide safe, efficient, low-cost consumer air travel service. Our service will emphasize safety as its highest priority. We will operate the newest and best maintained aircraft available. We will never skimp on maintenance in any fashion whatsoever. We will strive to operate our flights on time. We will provide friendly and courteous no frill service. 1. 3 Keys to Success The keys to success are: Obtaining the required governmental approvals. Securing financing. Experienced management. (Already in place). Marketing; either dealing with channel problems and barriers to entry; or solving problems with major advertising and promotion budgets. Targeted market share must be achieved even amidst expected competition. Product quality. Always with safety foremost. Services delivered on time, costs controlled, marketing budgets managed. There is a temptation to fix on growth at the expense of profits. Also, rapid growth will be curtailed in order to keep maintenance standards both strict and measurable. Cost control. The over-all cost per ASM (available seat mile) is pegged at 7. 0 cents or less in 1996 dollars. This ASM factor places Puddle Jumpers in a grouping of the lowest four in the airline industry within the short-haul market. (US Air, the dominate carrier in the Anytown market, averages 12. 0 cents per ASM by comparison). The only three airlines with lower operating costs also operate older and less reliable equipment, and even then the lowest short-haul cost in the airline industry is currently Southwest at 6. 43 cents per ASM. Company Summary 2. 0 Company Summary Puddle Jumpers International Airlines is being formed in July, 1996 as a South State Corporation. Its offices will be in Anytown, Georgia. The founder of Puddle Jumpers is Kenneth D. Smith. Mr. Smith has extensive experience in consumer aviation. His bio as well as the backgrounds of all the members of Puddle Jumperss management team are enclosed herein. 2. 1 Company Ownership Puddle Jumpers International Airlines, Inc. will authorize 20,000,000 shares of common stock. 1,000,000 shares are to be set aside as founders stock to be divided among key management personnel. It is also expected that management stock options will be made available to key management personnel after operations commence. It is expected that founders stock plus option stock will not total more than 15% of authorized shares. Initial seed capital is to be attracted via a convertible debenture sold by Private Placement. This round of funding will have premium conversion privileges vs. later rounds and bridge capital.

The case of Mrs. Mendez Essay Example | Topics and Well Written Essays - 1250 words

The case of Mrs. Mendez - Essay Example Mendez’s case. Her physical condition is deteriorating, which affects her psychologically. Her children will not let her talk about her impending death, which creates an imbalance in her psychological condition and she copes with this by withdrawing. Drake (2012) presents an adaptation model to understand how cancer patients should be taken care of as they are going through the process of living and dying. Some of the things that would be important to know, according to this scale include in this model are: why her shortness of breath is affecting her intake of fluids and food. Her physical appearance may be important to her as she lays in her bed, is better, which can effect QOL for many patients. There is no mention of church for her, though she â€Å"seems† to be religious, or at least superstitious. This should be explored. Drake (2012) states that nurses must understand early whether their patients are feeling depressed and help them receive treatment for it. Palli ative care will need to be discussed and end of life arrangements. 1. Discuss how a nurse can foster hope in this scenario? When and how can the concepts of palliative care be introduced in the scenario? How can you explain the differences between Palliative care and Hospice care? Fostering hope can be difficult in a situation with the Mendez family, because they are not willing to talk about the impending death of their mother. They are also not open to helping her prepare for death. Butt (2011) states that hope is a multidimensional and it changes as the terminally ill patient continues through their illness. Butt (2011) also states that hope is a factor that creates a better quality of life for the individual. In this situation, more has to be known about the family. Mrs. Mendez seems to be losing hope because the family cannot talk about the impending death. It is important to help the patient feel hopeful, despite what is happening, because it keeps them from being depressed or feeling despair (Turco, 1998). A nurse can foster hope by maintaining a positive relationship with the patient, helping the patient see humor whenever they can, touching the patient appropriately and reassuring them, and helping them control pain (Turco, 1998). In the Mendez family, the nurse can foster hope by providing good care for Mrs. Mendez, which includes making sure that she is comfortable as her pain increases. The nurse may also need to intervene for Mrs. Mendez by contacting the primary care physician and describing the situation as it stands now. According to Tyson (2001) the Hippocratic Oath states that the individual healthcare provider will consult with others who are more expert in situations when necessary, to help their clients. In this situation, Mrs. Mendez needs help from the nurse to create the resources needed for the family to thrive, and for Mrs. Mendez to have the quality of life that she needs as she moves toward death. Palliative care was important to ta lk about as soon as Mrs. Mendez refused chemotherapy. She and her family must understand Mrs. Mendez’s needs as her health decreases. The family must face the inevitable and they may need to see a therapist or a priest or minister to deal with the situation. In a study done by Hermann and Looney (2011), the authors found that patients need a thorough understanding of their symptoms and what to expect as becomes more debilitating.

Project3+proposal3 Assignment Example | Topics and Well Written Essays - 1500 words

Project3+proposal3 - Assignment Example There is a need for parents and teachers to get involved in their children’s education by giving them enough support, since adequate sleep is vital for physical and neuropsychological function (Jiunn and Shih, 248). Inadequate sleep results in to inattention, daytime sleepiness, impaired attention, and memory lapse. For that reason, sufficient sleep is crucial as far as the proper functioning of the brain is concerned (Cheng, Wang and Jeng, 59). Research has revealed that there is a divergence, as far as grades are concerned, between students who get enough sleep and eat the right diet, and those who do not. Sufficient sleep helps one to relax and focus on one’s studies. Students who do have enough sleep tend to feel lazy and always procrastinates activities, leading to work load and depression. Sleeping problems are a significant hurdle to learning and cognition, and have an adverse effect on behaviour and the gaining of social competence (Gibson, Powles and Thabane, 1 16). Furthermore, good nutrition helps in cognitive functioning. Children who have a deficiency of calcium are likely to suffer from anaemia, which heavily impacts on their school performance. On the same note, most students consume meals that are high on sugar, fat and sodium, and which may lead to obesity and chronic ailments. Additionally, since most parents are now in the workforce, some students end up skipping nutritious meals and opting for junk foods. Consequently, poor nutrition increases the risks of high blood pressure, obesity, cancer, osteoporosis, high cholesterol, heart disease and Type 2 diabetes (Edlin and Golanty, 93-94). This brings the need for teachers and parents to support students in getting sufficient sleep and proper nutrition to ensure they perform well in school. With all the partying, preference for television programmes, part time jobs, and studying, it is inevitable for students to lack sufficient sleep and to consume poor diet. Research shows that app roximately 20% of most college students suffer from insomnia. Those experiencing sleeping disorders suffer from anxiety, irritability, and weight gain, aspects that directly affecting their performance in school. Additionally, research has revealed that poor nutrition contributes immensely to diseases like cancer, diabetes, obesity, among others, hence, adversely affecting the academic performance of most students (Edlin and Golanty, 93-94). Students should think holistically on how health behaviours are related to their attainment of success (Carter et al., 8-9). Other adverse impacts of lack of sleep and poor nutrition extend to seizure, gaining of weight, and stroke. Consequently, students result in taking unpleasant measures in order to combat the effects of lack of sleep. Such measures include a high consumption of sodas, coffee, and energy drinks which end up worsening the problem. Various scholars agree that students who are sleep deprived tend to score lower marks as compare d those who sleep sufficiently. The scholars further add that students should get six to about eight hours sleep in order to perform well in their tasks. People who fail to get ample rest end up having low productivity and for the students they end up registering poor scores in their academics (Gibson, Powles and Thabane, 116). Most people do not perceive lack

Answering the question Essay Example | Topics and Well Written Essays - 1000 words - 1

Answering the question - Essay Example Zrich zum Beispiel ist 2000 Jahre alt. Die Berner Altstadt ist im UNESCO-Verzeichnis der Weltkulturgter. Es gibt noch viele Jahrhunderte alte, relativ intakte, kompakte Kleinstdte. Die dominanten Bauten in den Stdten (vorwiegend Regierungsgebude, Banken oder groe Hotels) errichtete man zum grten Teil im 19. Jahrhundert. Please mark or fill in the correct answer clearly. There is only ONE correct answer to each question or statement. TASK 1 Wie viel verstehen Sie Write your answers in ENGLISH (unless otherwise indicated) in the space provided. /2 1. Why do most of the Swiss people rent apartments or houses List two reasons. (2 pts.) a: There is little land for building, which makes houses and flats expensive. Many people can not afford purchasing ones. b: The rules for building are very strict. /1 2. If you made 3,000 CHF (Swiss Francs) per month, how much rent would you most likely pay per month (1 pt.) a. 650 CHF. b. 550 CHF. c. 500 CHF. /1 3. Most Swiss households consisted of how many people in 1990 (1 pt.) 1 or 2. /1 4. Why can't you easily change a building to have it look the way you want it (Explain the reason for the strict rules.) (1 pt.) The Swiss try to preserve their initial architecture style as many of their buildings are centuries old and considered significant part of the world culture. /3 5. Which three areas in villages are affected by building bylaws (3 pts.) a. The area for houses b. The area for industry c. The area for agriculture /1 6. Why is stability important for construction (1 pt.)It makes the constructions durable. /1 7. Where do most people live-in cities or in the countryside (1 pt.) About 1/3 of the population lives in the five biggest cities of Switzerland, however there...Das bedaeutet, dass man selbst ohne Erlaubniss nichts veraendern kann. Building in Switzerland is restricted by law, and there are several reasons for it. First of all, there is little land, so before building one has to make an accurate plan taking to account all the little details. Another important thing is to protect beautiful old architecture of Switzerland. This means that nobody can change anything without permission. So, there are very strict rules for building in Switzerland, which, on the one hand, makes houses and flats expensive, on the other hand, it guarantees the high quality of building works and the protection of the old architecture style.

Rationale For Leadership Development

Rationale For Leadership Development This assignment will be assessed through the students own reflection towards leadership developments in future. This assessment helps student evaluate their current leadership abilities and create their own leadership development plan. 1. Develop a Personal Leadership Development Plan (LDP). 10 marks You are expected to develop a plan for improving your leadership ability. This plan could set two goals for your personal leadership development in future. It should also help you take more responsibility for your own future and life. The two samples of LDP layout are as following Ldp 1 (5 marks) Identify opportunities you have for leadership development (SHORT TERM) [1 mark] In reality, there are many opportunities to develop your leadership skills, both within your organization and externally. You just need to know where to look. Opportunities also exist outside the workplace. If you belong to a computer science or IT association, offer to serve on a committee. Or volunteer with a non profit organization, where you can develop your leadership abilities with a group that would welcome your assistance. Quality leaders are always in demand at IT organizations. You already have the advantage of experience within and knowledge about your firm, so by improving your leadership skills, youll make yourself even more qualified for advancement. Your rationale for leadership development [1 mark] Successful management requires more than just assigning tasks to the team. It calls for a leader who can inspire team members to achieve their full potential. People want to be guided by a person they respect, someone who has a clear sense of direction. To be that person, there are certain things that you must BE, KNOW and DO. And thats what developing leadership skills is all about. This could be a real eye opener, and the key to making changes to your leadership style. Employ a 360 degree approach wherein you receive feedback from your team members and peers. Let your team in on the objective behind the survey. A relaxed and open environment will help draw out their honest opinion. Take complete responsibility for how you are heard. Always rephrase your message to make it sound positive. Effective communication is a fine art. An integral part of developing leadership skills is to learn to respect your teams capabilities. Let the te am members take decisions on certain issues. Your team must believe in your integrity, and that you really mean what you say. Distribute tasks among group members depending on the situation and individual strengths. You become a better leader by involving more people in the leadership process. Your prime responsibility is to ensure success and development of the team. Focus on building their skills as this will enhance motivation and team performance. Describe your strategies for leadership development [1 mark] Tailor personal and 360-degree assessments to the business strategy. The first place to start is the assessments you use in any LD program, as these are the front end of leadership development work. For instance, maybe change is an important implication of your business strategy. Identify parts of existing assessments that can be emphasized and relate. Select development goals related to the business strategy. When people identify goals, have them describe in their plan how the goal ties back to the business strategy. This activity gets people thinking about how goals relate to the business and why they should tackle a particular development goal. Tie training to the business strategy. In general, you have a choice of training topics and the design of the training. With the topic choice made, you can design the training to be based on the business strategy. He or she can describe exactly how the training relates to the current business strategy. Select Action Learning projects directly related to the business strategy. Many organizations use Action Learning as part of their LD efforts. This allows participants to practice their development goals. The key decision is selecting the projects. Select those that best fit and push forward the business strategy. Create a hybrid LD strategy. The prior four strategies are independent. That gives you the opportunity to string them together. Depending on your particular situation, you may be able to combine all four strategies and take action in each area. Or maybe it is just tackling two of them. Timeframe required to accomplish your development(s) [0.5 marks] Bill Gates had an early interest in software and began programming computers at the age of thirteen. In 1973, Bill Gates became a student at Harvard University, where he meet Steve Ballmer (now Microsofts chief executive officer). While still a Harvard undergraduate, Bill Gates wrote a version of the programming language. Bill Gates company Microsoft became famous for their computer operating systems and killer business deals. For example, Bill Gates talked IBM into letting Microsoft retain the licensing rights to MS-DOS an operating system, that IBM needed for their new personal computer. Gates proceeded to make a fortune from the licensing of MS-DOS. Bill Gates company Microsoft became famous for their computer operating systems and killer business deals. For example, Bill Gates talked IBM into letting Microsoft retain the licensing rights to MS-DOS an operating system, that IBM needed for their new personal computer. Gates proceeded to make a fortune from the licensing of MS-DOS. Evaluation (How will you measure what you have accomplished?) [1 mark] In contrast, evaluation for program improvement reflects an approach we refer to as real-time evaluation or RTE. At the Packard Foundation, real-time means balancing monitoring and evaluation to effectively support learning and continuous improvement as our grant making strategies are implemented. In practice, this approach extends beyond evaluation, and represents our overall strategy to develop an appropriate monitoring, evaluation, and learning system for each subprogram. We integrate real-time monitoring and evaluation to regularly facilitate opportunities for learning and bring timely evaluation data-in accessible formats-to the table for reflection and use in decision making. Rather than focus solely on evaluation, we have been encouraging a culture that thinks evaluative throughout the grant making lifecycle of planning, implementation, monitoring, assessment, and course correction Resourcing required [0.5 marks] Ldp 2 (5 marks) Identify opportunities you have for leadership development (LONG TERM) [1 mark] By making the Leadership Development Institute available at your organizations site, you have the opportunity to positively affect the organization. Any of our open-registration programs can be tailored to fit your organizations requirements, or we will create a program that mixes the elements your organization needs. Our goal is to provide you and your organization with long-term foundation to create productive, results-oriented workplace relationships. Education and training efforts are best when considered as ongoing at all levels of the organization. Your rationale for leadership development [1 mark] It is almost impossible to find good feedback,green bay packers jersey5, which you can trust,green bay packers jersey8, but there are a few golden rules which will aid you to work your way through either good or bad criticism Lets touch on the heavier,green bay packers jersey2, more important and life changing decisions that we can make but dontstressed-by-wulfpst files,green bay packers jersey8, make sure you close the Outlook,green bay packers jersey3, as the files will not be copied What are you worried anymore? The sound that Razor e100 makes? You really don? have to worry about that; this Razor e100 is not going to make the noise when your child rides on it If these heavy structures are checked on a regular basis then it would help avoid any major technical defect in the futureOnce upon time,93552, garages were for cars Apart from being a personal chef,green bay packers jersey2, he also writes for different national culinary pub lications, hosts a TV show called Culinary Adventures,green bay packers jersey4, and can be heard on many radio stations in the upper Midwest as he talks about the fine art of barbecuing and grilling Moreover, there is no credit check process So Randy intended to go FSU on a full football scholarship He had been living with his grandmother,green bay packers jersey9, and it was said he was unhappy about this,green bay packers jersey9, wanting to live with his mother Qubilah in Texas While facilities have been put in place to allow soldiers on break to call their families and friends,green bay packers jersey9, these do not seem to make up for the lost timecom An MMA fighter must maintain his strength,green bay packers jersey8, power and endurance at an even level during the matchmy-ownPeople with fibromyalgia also may benefit from a combination of physical and occupational therapy,green bay packers jersey0, by learning pain management and coping techniques,green bay packers jersey9, and by properly balancing rest and activity Describe your strategies for leadership development [1 mark] . The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. Strategy is managements game plan for strengthening the performance of the enterprise. It states how business should be conduct to achieve the desired goals. Without a strategy management has no roadmap to guide them. Creating a business strategy is a core management function.It must be said that having a good strategy and executing the strategy well, does not guarantee success. Organisations can face unforeseen circumstances and adverse conditions through no fault of their own. Timeframe required to accomplish your development(s) [0.5 marks] . Having a professional development plan is an important part of career development. A development plan will lay out your career objectives and the path you will take towards achieving them. It will also set up clear expectations between you and your manager.sit down by yourself and identify your career goals and objectives within your organization. Clearly write out your one-year and five-year career goals and what you need to do in order to achieve them. If you need additional support from your management and peers to achieve those goals, identify the people who will be keys in your career development. Evaluation (How will you measure what you have accomplished?) [1 mark] Resourcing required [0.5 marks]

We Can Stop Global Warming Essay -- Climate Change, 2015

As human beings begin life in the 21st century, the possibilities seem endless. The technological advancements of the past few centuries have rid us of many of the problems that once plagued our species, including deadly diseases and wide spread famine in many places, yet it is all of our technology that may ultimately prove to be our undoing. The byproducts of the modern, technology-driven world are carbon dioxide and other greenhouse gases, and they are the leading cause of the current global warming crisis. The U.N. scientific panel of 2007 concluded that the evidence of global warming is  unequivocal.. Also, in agreement with the Intergovernmental Panel on Climate Change (IPCC), the U.N. scientific panel supports the claim that humanity is playing a role in the warming (New York Times). The evidence is all around and irrefutable; the Earth is warming: the only question that remains is what to do about it. America is a world leader, and so far we have done too little of signifi cance to mitigate this problem; it is up to the American people, as a concerned public and electorate, to bring about the changes necessary to spare the planet from global warming's potentially disastrous consequences. While many Americans do not fully understand global warming, or the processes behind it, we all notice changes that are occurring in the environment around us. Hotter summers, shorter winters, less snowfall, and changes in plant cycles are just a few of the climatic changes being caused by increased atmospheric temperatures: the result of greenhouse gases being emitted by human beings, also known as global warming (EPA). While the Earth does go through natural cycles of warmer and cooler weather, the current warming trend is different. The... ...hope that with determination the American people, through political and personal responsibility, can steer our nation on a better course, and avoid global warming's terrible consequences. Works Cited Environmental Protection Agency. 2015. United States of America. 2 April 2015. . National Oceanic and Atmospheric Administration. 2015. United States of America. 1 April 2015. . Natural Resources Defense Council. 2015. Issues: Global Warming. 7 April 2015. . The New York Times. March 8th 2015. Science Topics. 1 April 2015. . The White House. 2015. Energy and Environment. 9 April 2015.

Jerk

Jerk (Retrieved from http://physics. info/kinematics-calculus/ ) †¢ Jerk is the rate of change of acceleration with time. j = da dt †¢ Jerk is the first derivative of acceleration, the second derivative of velocity, and the third derivative of displacement. j = da = d2v = d3r dt dt2 dt3 †¢ The SI unit of jerk is the meter per second cubed. ? ? m/s3 = m/s2 ? ? s †¢ An alternate unit is the g per second. ? ? g = 9. 80665 m/s2 = 9. 80665 m/s3 ? ? s s †¢ Why is Jerk a meaningful quantity?The human body is equipped with sensors to sense acceleration and jerk. Located deep inside the ear, integrated into our skulls, lies a series of chambers called the labyrinth. Part of this labyrinth is dedicated to our sense of hearing (the cochlea) and part to our sense of balance (the vestibular system). The vestibular system comes equipped with sensors that detect rotational acceleration (the semicircular canals) and sensors that detect linear acceleration (the otoliths).We h ave two otoliths in each ear — one for detecting acceleration in the horizontal plane (the utricle) and one for detecting acceleration in the vertical place (the saccule). Otoliths are our own built in accelerometers. The word otolith comes from the Greek (oto, ear) and (lithos, stone). Each of our four otoliths consists of a hard bone-like plate attached to a mat of sensory fibers. When the head accelerates, the plate shifts to one side, bending the sensory fibers. This sends a signal to the brain saying â€Å"we're accelerating. Since gravity also tugs on the plates, the signal may also mean â€Å"this way is down. † The brain is quite good at figuring out the difference between the two interpretations. So good, that we tend to ignore it. (Sight, sound, smell, taste, touch — where's balance in this list? ) We ignore it until something changes in an unusual, unexpected, or extreme way. I've never been in orbit or lived on another planet. Gravity always pulls me down in the same way. Standing, walking, sitting, lying — it's all quite sedate.Now let's hop in a roller coaster (or engage in a similarly thrilling activity like downhill skiing, Formula One racing, or cycling in Manhattan traffic). Acceleration is directed first one way, then another. You may even experience brief periods of weightlessness or inversion. These kinds of sensations generate intense mental activity, which is why we like doing them. They also sharpen us up and keep us focused during possibly life ending moments, which is why we evolved this sense in the first place.Your ability to sense jerk is vital to your health and well being. Jerk can be both frightening and exciting. Algebraic definition of Jerk: where is acceleration, is velocity, is position, t is time. Jerk is a vector, and there is no generally used term to describe its scalar magnitude (e. g. , â€Å"speed† as the scalar magnitude for velocity). The SI units of jerk are metres per second c ubed (metres per second per second per second, m/s3, or m ·s? 3). There is no universal agreement on the symbol for jerk, but j is commonly used.Newton's notation for the derivative of acceleration can also be used, especially when â€Å"surge† or â€Å"lurch† is used instead of â€Å"jerk† or â€Å"jolt†. If acceleration can be felt by a body as the force (hence pressure) exerted by the object bringing about the acceleration on the body, jerk can be felt as the change in this pressure. For example a passenger in an accelerating vehicle with zero jerk will feel a constant force from the seat on his or her body; whereas positive jerk will be felt as increasing force on the body, and negative jerk as decreasing force on the body.